OBJECTIVE & PROCESS
This project is an e-commerce website I designed in Figma. The deliverables feature ten pages, a carousel, drop-downs, and overlays.
I created the branding. I made my font selection, color scheme, and logo based on a 1970s American color scheme because the target consumer is a retro leaning in lifestyle and fashion preferences. I created a customer persona based on market research of the average coffee consumer who is between 18 – 50.
To create the animated hero landing page, I converted an mp4 file of a coffee roaster into a dynamic page background.
Pop Ups and Product Pages
