Ad Campaign: Cosmeceuticals

OBJECTIVE & PROCESS

I created this stop motion ad in Stop Motion Suite. This product has a target demo of 25-50 years old. I wrote a voiceover that positions the effect of the product as an empowering experience parallel to transcending age based challenges. I chose a jazzy saxophone instrumental because sax is on trend for the social media savvy hipsters of all ages.

I created this ad in Stop Motion Suite as well with a tripod. I mapped the path of the bottles with the goal of depicting each bottle as a rambunctious sibling fighting for the spotlight. The ad ends with each serum taking its rightful place in the semicircle together, then jumping into the customer’s travel caddy.