OBJECTIVE & PROCESS

Wheels4Water is a nonprofit tasked with providing fresh water to rural townspeople in Ethiopia. Its campaign goal was to recruit cyclists to participate in their long distance cycling fundraisers.

To inspire the target audience, I used storytelling techniques to guide my selection of relevant interview clips provided by the Justin Aarons, the co-founder. I used Davinci Resolve to blend B-roll footage seamlessly with his message.

I sourced the music in Adobe Express, selecting a jaunty, hopeful soundtrack to heighten the visual change in the spirit of charity recipients.

Naturally, I added captions and a CTA to elicit participation and donations from viewers. And if you’d like to join in to support the families, click the link!